Is SEO Important for Kitchen and Bath Dealers?

Creating a professional website is the first step to create your online presence. However, just developing a website doesn't bring you customers.

For that, you have to make yourself "findable" to people looking for information online. SEO is the best way to make your business visible to the Internet's huge customer base.

Let's explore more.

How SEO Helps Your Business Gain Visibility

Your target customers research products and services using search engines like Google. Let's say you want to buy sunglasses. So, you may type "buy best sunglasses" in the search bar and get many websites as results.

The websites are all businesses competing to show up on the first page of search results. Why?

The top 3 results on Google get more than 75% of all the clicks. Additionally, just 0.78% of Google searchers go to the second page of search results.

The goal of SEO is to rank you high in search results. Google assesses a website on multiple metrics to determine its ranks. SEO's job is to be aware of those metrics and optimize your website to get a top position on search engines.

Kitchen Marketing Group can boost your ranking and help you show up on Google. We conduct a range of on-site optimizations for your kitchen and bath dealer website, like:

·         Using the right keywords
·         Ensuring a fantastic website user experience
·         Implementing the right tags, descriptions, and alt text attributes

The exact list of optimizations varies based on your website's current performance. We know all the ranking metrics and what works best for your needs.

How SEO Helps You Attract More Customers

Let's see how Kitchen Marketing Group can use SEO to boost your leads.

1. Rank Better

The fundamental task of SEO is to improve your search engine rank. Your business will appear on search results, and your website will attract more clicks from potential customers. You can present your products on your website and tell your story to show your difference.

An increase in your leads should translate to more conversions. People will choose your business as you will build brand exposure by ranking high on Google. You may even notice a quick boost to sales, thanks to all the increased visitors to your website.

2. Attract Local Customers

46% of people who search online are after local information. That means you can acquire local customers just by ranking on search engines. Now, here comes the best part — 88% of people who search on mobiles walk into the store or call within 24 hours.

What does it tell you?

Your neighborhood customers are also online. And by using SEO, you can rank and make all those customers walk in through your doors.

We can utilize multiple local SEO techniques like signing you up for Google My Business. It's how you show up on Google Maps and the "3-pack" local business locations that appear under it.

Additionally, we can register your business with local web directories to build credibility.

3. Improve Customer Experience

Your website can make or break your deal. A slow-loading page that is hard to navigate or too confusing can turn off your potential customers. In fact, 90% of your website visitors may leave if your pages take more than 4 seconds to load.

Google ranks websites that perform well higher in search results. Loading speed is just one of the many usability factors search engines use to rank your website.

Kitchen Marketing Group can optimize your website to perform better and rank better. As a result, you will be able to gain a competitive edge and become your customers' choice.

4. Create Brand Awareness

SEO can even help you make your brand more familiar to your customers. We can use several techniques like link-building to grow your visibility. Content marketing is another way to build awareness and connect with your target customers.

Additionally, SEO can improve your social media performance to expand your exposure. Kitchen Marketing Group has many such advanced techniques in our arsenal to get you started!

5. Build Trust and Credibility

SEO works in many ways to help you acquire your customers' faith. A top-performing website that ranks well does half of the job. Once we ensure that, we can dive into more advanced techniques to help you build credibility in the market.

We can establish you as a thought leader using several methods like guest posts and participating in forums. Our SEO experts can write product reviews, how-to guides, and more to build trust.

Consumers will start looking up to you for recommendations. You will also be able to influence trends and impact purchasing decisions.

The Kitchen Marketing Group SEO Process

Here's a sneak peek into how we unleash business growth for every client:

1.      Site Audit

Our team will assess your kitchen and bath dealer website on different ranking factors to determine your performance. The site audit will disclose areas of improvement that we can work upon to push your rank higher.

2.      Website Optimization

We optimize your on-site elements to put your website in Google's good books. From the correct schema to quick loading speed, our team will prepare your website to rank better.

We can also work on additional elements outside of your website to boost your SEO performance.

3.      Business Growth

We use a plethora of ways to grow your brand exposure and credibility. Content marketing, social media management, building your domain authority — we have several tools under our belt to increase your exposure.

These activities also impact your ranking positively.

Optimize Your Website for More Visitors

Kitchen Marketing Group is your ideal partner to boost your traffic and leads. We can improve your ranking and help you put your business in front of a huge customer base. Our team can increase your leads and help your website provide a great user experience. Get in touch with us to know how we can help you rank.